Core points:
Overview: In 2022, the global smartphone smart panel shipment was about 1.79 billion pieces (Open Cell base), a YoY decrease of about 7.7%\
Structure chapter: Panel shipments of different technologies continue to show a trend of divergence.
Competition Chapter: Intensified competition, "Divergent" industry concentration, and increased performance of high-value-added products.
OLED chapter: Mainland China shipped about 170 Mil. OLED panels, a YoY increase of 21.3%, and will be upgraded from "quantity" to "quality" in 2023
Outlook: Under the market environment of weak demand, it is recommended that enterprises operate resiliently, optimize product structure, and continue to innovate
Overview: In 2022, the global smartphone panel shipment was about 1.79 billion pieces (Open Cell base), a YoY decrease of about 7.7%
Looking back on the whole year of 2022, a series of shocks occurred around the world: the RU war, continuous epidemics in China, rising energy prices, fierce competition among major powers, and appreciation of the USD. The global economy is sluggish, and the demand for consumer electronics products is weak, superimposed that the development of smartphones has also entered a mature stage. Consumers are not motivated enough to change phones. The inventory of some end brands is at a relatively high level. Demand for smartphone panels has been sluggish due to tight procurement controls. In 2022, global smartphone panel shipments showed the largest decline compared with previous years. According to Sigmaintell’s data, global smartphone panel shipments in 2022 were about 1789 Mil. (Open Cell base), a YoY decrease of about 7.7%.
Structure chapter: Panel shipments of different technologies continue to show a trend of divergence.
In terms of LCD, in the case of continued weak demand in the end market, the upgrade of the low-end smartphone market has slowed down, mainly to reduce costs and seize market share. The a-Si LCD panel is still the first choice under the cost optimization strategy of various brands, and the demand is relatively stable. Superimposed that panel makers increase orders from the unbranded market in Southern China. The annual shipment of a-Si LCD is about 830 Mil., a YoY increase of about 3.9%, accounting for 46.4% of the overall shipment. As for LTPS LCD in smartphones, the demand for LTPS LCD from end brands is still weak. Some panel makers are developing low-cost HD+ products and gaining orders from the South China unbranded market to boost LTPS LCD sales, but it is still difficult to stop the large decline. According to Sigmaintell’s data, global LTPS-LCD smartphone panel shipments were about 370 Mil. in 2022, a YoY decline of about 24.7%.
In terms of AMOLED, first, ROLED also faces the dilemma of LTPS LCD. In 2021, some end brands have high inventory, which led to a sharp decrease in ROLED demand in 2022. The annual global shipment of ROLED is about 190 Mil., a YoY decline of about 35.3%. With the continuous release of FOLED capacity and the improvement of yield rate, mainland panel makers have adopted a more active market strategy and price strategy, and more brands have sold FOLEDs to lower-priced mid-range models. In 2022, the demand for FOLED smartphone panels increased significantly, and the annual shipment was about 400 Mil., a YoY increase of about 12.9%.
Competition Chapter: Intensified competition, "Divergent" industry concentration, and increased performance of high-value-added products.
Looking at the shipments of global smartphone panel makers throughout the year, BOE, SDC, and Tianma are still in the top 3, and the total shipments of TOP3 makers account for about 53.1% of the market share. With the further release of the capacity of new production lines such as HKC G8.6, the industry concentration has shown a "divergent" trend, a decrease of about 4.7% compared with the same period last year. Facing the persistently sluggish end demand, the competition among panel makers has intensified, especially putting pressure on the operation of the a-Si small-generation line, and the transformation of the a-Si small-generation line is imminent.
BOE still ranks first in global shipments with a shipment of about 440 Mil. and a market share of 24.3%. As the leader in the LCD industry, the annual shipment of LCD smartphone panels is about 360 Mil., accounting for 29.8% of the total LCD shipments. Through product structure adjustment and continuous investment in high value-added OLED products, especially the delivery of iPhone 14 orders in 2022 and the release of domestic flagship series models equipped with BOE screen products. BOE's shipments of OLED high-end screen products showed a high growth trend, and the proportion of its shipment structure continued to rise. According to Sigmaintell data, its OLED smartphone panel shipments were about 76.65 Mil. in 2022, a YoY increase of about 28.7%.
SDC ranked second with a shipment of approximately 370 Mil. and a market share of 20.7%. Due to the sharp decline in demand for ROLEDs, Samsung Display's annual shipments of ROLED mobile phone panels were approximately 150 Mil., a YoY decrease of approximately 40.8%. However, thanks to its leading technical advantages in the FOLED industry, it still maintains a far-leading share in the market for high-value-added products such as LTPO and foldable. Especially in 22H2. Driven by the increase in orders for high-value-added LTPO OLED panel products equipped with the iPhone 14 Pro high-end models in Apple's new iPhone 14 series. SDC shipped about 220 Mil. FOLED smartphone panels in 2022, a YoY increase of about 9.9%, helping its operating profit hit a record high of 5.95 trillion won. A YoY increase of 33.4%.
OLED chapter: Mainland China shipped about 170 Mil. OLED panels, a YoY increase of 21.3%, and will be upgraded from "quantity" to "quality" in 2023
Affected by weak demand for ROLEDs, global AMOLED smartphone panel shipments were about 590 Mil. in 2022, down 8.9% YoY; however, FOLEDs still maintained a growth rate of 12.9%, with annual shipments of about 400 Mil. In terms of regions, SDC still ranks first with a 63.2% market share of OLED smartphone panels in South Korea. However, due to the weakening of domestic end demand and the impact of competition from domestic panel makers, SDC has shipped 370 Mil., down 18.0% YoY. LGD's OLED panel customers are relatively single, following the rhythm of Apple's new mobile phone launch time, due to the delay in mass production of high-value-added LTPO OLED panel orders for iPhone 14 Pro Max models in 2022, the annual shipment was about 44.64 Mil., down about 12.5% YoY. On the mainland, with the increasing recognition of domestic OLED panel makers by end brands, the release of production capacity and a more aggressive market strategy of domestic OLED panel makers, domestic OLED panel makers are fully blooming and maintaining stable growth. In 2022, mainland China shipped about 170 Mil. OLED panels, a YoY increase of 21.3%, accounting for 29.1% of the global market share, an increase of about 7.3%.
Among mainland OLED panel makers, BOE shipped about 76.65 Mil. FOLED smartphone panels, ranking second in the world and first in China with a market share of 13.1%, driving the growth of the overall domestic market share. In 2022, VISIONOX maintained steady growth, with annual smartphone panel shipments of approximately 37.73 Mil., a YoY increase of approximately 23.9%, ranking fourth in the world and second in China. Increase product competitiveness through technological innovation, accelerate the penetration of its high-value-added products into high-end flagships, and strengthen cooperation with brand customers. Its LTPO OLED panel has achieved mass production on the high-end model Honor Magic 4 in 22Q1. Foldable panels end products are also available. It is expected that in 2023, driven by technology and customers, high-value-added products will continue to grow. With the improvement of brand makers' recognition of domestic OLED panel technology capabilities and aggressive market strategies, the shipments of domestic OLED panel makers Tianma, CSOT, and EDO have maintained growth.
Outlook: Under the market environment of weak demand, it is recommended that enterprises operate resiliently, optimize product structure, and continue to innovate
In 2022, under the influence of many unfavorable factors such as continuous epidemics, turbulent international situation, and hyperinflation, the global smartphone market continued to slump, and demand for panels continued to decline. Looking forward to 2023, the smartphone market still lacks an obvious driving force, and the confidence of various end brands is insufficient. The overall market will maintain weak demand, which will pose more challenges to the operation of panel makers.
In the market environment of weak demand, the competition in the supply chain is intensified. It is recommended that panel makers timely adjust their business strategies and operate resiliently, so as to avoid being shuffled due to poor management in the fierce competition.
During the trough period, panel makers should optimize their product structure, dig deep into market demand, actively increase the economic scale and market opportunities of "star products”, aim at long-term benefits, increase market share, and strengthen their competitive position. At the same time, it is also necessary to focus on technological innovation and adhere to the long-term strategic direction of scientific and technological research and development, talent training, optimization of the management system, and high-quality customer service.
中文：
2022年全球智能手机面板市场总结——竞争加剧，高附加值产品效能增加
核心观点：
综述篇：2022年全球智能手机智能面板出货约17.9亿片（Open Cell口径），同比下降约7.7%。
结构篇：各不同技术别面板出货持续呈现分化趋势。
竞争篇：竞争加剧，行业集中度 “离散”，高附加值产品效能增加。
OLED篇：大陆OLED面板出货约1.7亿片，同比增长21.3%，2023年将由“量“向“质”升级。
展望篇：弱需求的市场环境下，建议企业韧性经营、优化产品结构、持续创新。
综述篇：2022年全球智能手机智能面板出货约17.9亿片（Open Cell口径），同比下降约7.7%
回顾2022年全年，全球范围内发生了一系列冲击：俄乌冲突、中国疫情反复、能源价格暴涨、大国竞争白热化、美元强势升值等。全球经济疲软，消费类电子产品需求疲软，叠加智能手机发展也步入成熟期，消费者的换机动力不足，部分终端品牌的整机库存处于偏高水位，各终端品牌对面板等零部件的采购严格控制，使得智能手机面板需求疲软。2022年全球智能手机面板出货量相较往年呈现最大下滑幅度。根据群智咨询（Sigmaintell）数据显示，2022年全球智能手机面板出货约17.9亿片（Open Cell统计口径），同比下滑约7.7%。
结构篇：各不同技术别面板出货持续呈现分化趋势
LCD方面，在终端市场需求持续疲软的情况下，智能手机低端市场升级放缓，主要以降低成本抢占市场份额为主，a-Si LCD面板依然是各品牌端优化成本策略下的第一选择，需求相对稳定，叠加面板厂不断增大华南等白牌市场的出货量，a-Si LCD全年出货约8.3亿片，同比增长约3.9%，占整体出货的46.4%。而LTPS LCD在智能手机方面，终端品牌对LTPS LCD的需求依然疲软，部分面板厂开发低成本的HD+产品以及争取华南白牌市场订单的策略来拉动LTPS LCD销量，但依然难挡较大的下滑趋势，根据群智咨询（Sigmaintell）数据显示，2022年全球LTPS-LCD智能手机面板出货约3.7亿片，同比下滑约24.7%。
AMOLED方面，首先刚性OLED同样面临LTPS LCD的困境，2021年部分终端品牌有较高的库存，导致2022年刚性需求大幅度减少，全年全球刚性OLED出货约1.9亿片，同比下滑约35.3%。而柔性OLED在产能的持续释放和良率的提升下，大陆面板厂采取了比较积极的市场策略和价格策略，更多的品牌将柔性OLED下沉至更低价位的中端机型。2022年柔性OLED智能手机面板需求增长明显，全年出货约4.0亿片，同比增长约12.9%。
竞争篇：竞争加剧，行业集中度 “离散”，高附加值产品效能增加
纵观全年全球智能手机面板分厂商出货，其中京东方（BOE）、三星显示（SDC）、深天马（Tianma）依然位列前三，TOP3厂商出货合计占据约53.1%的市场份额，但随着如惠科（HKC）G8.6代等新产线产能的进一步释放，行业集中度呈“离散”走势，与去年同期相比下降约4.7个百分点。面对持续低迷的终端需求，面板厂商之间的竞争加剧，特别是对a-Si小世代线的经营造成一定的压力, a-Si小世代线的转型迫在眉睫。
京东方（BOE）以约4.4亿片出货量，24.3%的市场份额仍保持全球出货首位。作为LCD行业的领导者，全年LCD智能手机面板出货量约为3.6亿片，占整体LCD出货29.8%。通过产品结构调整，加大高附加值OLED产品的持续投入，特别是在2022年随着iPhone14订单的交付以及搭载其屏幕产品的国产旗舰系列机型的发布，助其OLED高端屏幕产品出货量呈现高幅增长趋势，在其出货结构比例中持续走高，根据群智咨询（Sigmaintell）数据显示，2022年其OLED智能手机面板出货量约7665万片，同比增长约28.7%。
三星显示（SDC）以约3.7亿片的出货量，20.7%的市场份额位列第二。由于受刚性OLED需求大幅度下滑的影响，三星显示的刚性OLED手机面板全年出货量约1.5亿片，同比下滑约40.8%。但得益于在柔性OLED行业内保持领先的技术优势，使其在LTPO、折叠等高附加值产品市场仍保持遥遥领先的份额，特别是在下半年Apple新发iPhone14系列中iPhone 14 Pro高端款机型搭载的高附加值LTPO OLED面板产品订单增加的带动下，全年柔性OLED智能手机面板出货约2.2亿片，同比增长约9.9%，助其营业利润创下了5.95万亿韩元的历史新高，较去年同比上升33.4％。
OLED篇：大陆OLED面板出货约1.7亿片，同比增长21.3%，2023年将由“量”向“质”升级
受刚性OLED需求疲软拖累的影响，2022年全球AMOLED智能手机面板出货约5.9亿片，同比下滑8.9%；但柔性OLED方面仍保12.9%的增长，全年出货约4.0亿。分区域来看，韩厂方面，三星显示（SDC）仍以63.2% 的OLED智能手机面板市场份额位列第一，但其受国内终端需求减弱以及国内面板厂竞争的影响，出货量3.7亿片，同比下滑18.0%。而LGD的OLED面板客户比较单一，跟随苹果新手机上市时间的节奏，2022年由于在iPhone 14 Pro Max版本机型的高附加值LTPO OLED面板订单量产延迟的影响，全年出货约4464万片，同比下滑约12.5%。而大陆方面，随着终端品牌对国内OLED面板厂的认可度提升以及国内OLED面板厂的产能释放和较为激进的市场策略，国内OLED面板厂全面开花，保持稳定的增长。2022年大陆OLED面板出货约1.7亿片，同比增长21.3%，占全球市场份额的29.1%，增长约7.3个百分点。
大陆OLED面板厂，京东方（BOE）柔性OLED智能手机面板出货约7665万片，以13.1%的市场份额，位列全球第二，国内第一，带动国内整体市场份额的增长。2022年，维信诺（VISIONOX）保持稳健增长，全年智能手机面板出货约3773万片，同比增长约23.9%，排名全球第四、国内第二。通过技术创新增加产品竞争力，推动其高附加值产品加速向高端旗舰的渗透，强化与品牌客户的合作，其LTPO OLED面板于2022年一季度高端机型荣耀Magic4上已实现量产，折叠面板也供货终端产品。预计2023年在技术与客户的双轮驱动下，高附加值产品将持续增长。随着品牌厂商对国内OLED面板技术能力认可度的提升以及激进的市场策略，国内OLED面板厂深天马（Tianma）、TCL华星（CSOT）、和辉光电（EDO）的出货量均保持增长。
展望篇：弱需求的市场环境下，建议企业韧性经营、优化产品结构、持续创新
2022年在经历疫情持续反复、国际形势持续动荡、超级通胀等诸多不利因素影响下，全球智能手机市场表现持续低迷，面板需求持续下滑。展望2023年，智能手机市场依然缺乏明显的驱动力，各终端品牌信心不足，整体市场将维持弱需求，对面板厂经营将提出更多挑战。
在弱需求的市场环境下，供应链竞争加剧，建议面板厂及时调整企业经营策略，韧性经营，避免在剧烈的竞争中因经营不善而被洗牌。
在低谷期，面板厂要优化产品结构，深挖市场需求，积极提高“明星产品”的经济规模和市场机会，以长远利益为目标，提高市场占有率，加强竞争地位。同时，还需聚焦技术创新，坚持科技研发、培养人才、优化管理体系和优质的客户服务等长远的战略方向。
洞察
