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The core point of view:
 It is estimated that the global automotive display shipments for before market in 2022 is about 176 Mil., a YoY increase of about 7.8% and the install rate per car is about 2.2 pieces
 The strategy of mainland panel makers is aggressive, and foreign-funded makers turn to high-end profit-seeking
 Nearly 70% of automotive display’s size of China Mainland NEV demand are more than 10 inches, accelerating the increase in the size of the automotive display.

It is estimated that the global automotive display shipments for before market in 2022 is about 176 Mil., a YoY increase of about 7.8% and the install rate per car is about 2.2 pieces.
According to Sigmaintell’s statistics, global vehicle sales in 2022 were about 80.2 Mil., a leveled-off YoY. As the shortage of automotive chips has gradually eased, the global auto industry has ushered in recovery, and sales have improved significantly. In 22Q3, global vehicle sales were about 20.3 million, a YoY increase of 10.7%.
In the era of intelligence, where mobile internet has become an infrastructure, the automotive industry is gradually moving closer to smartphones. Under the current situation, NEVs are subtly diluting the concept of traditional vehicles, and emerging words such as "third space" and "smart cockpit" are gradually entering the attention of consumers. According to Sigmaintell’s data, global sales of NEVs exceeded 10 Mil. for the first time in 2022, and the proportion of sales of NEVs increased to more than 10%. Traditional fuel vehicles are turning to electric and hybrid vehicles.

Driven by the continuous boom in demand for end vehicles, especially NEVs, the demand for automotive displays has also ushered in growth. According to Sigmaintell’s statistics, it is estimated that the global automotive display shipments for before market will be approximately 176 Mil. in 2022, an increase of approximately 7.8% YoY, and the install rate per car is about 2.2 pieces, an increase of approximately 0.2 points YoY. Among them, in 22Q3, the global automotive display for before-market shipped about 45.5 million piece, a YoY increase of about 10.3%.

The strategy of mainland panel makers is aggressive, and foreign-funded makers turn to high-end profit-seeking.
Along with the sluggish demand for other applications, panel makers are also paying more attention to the automotive display business, and new panel makers are constantly joining in. At the same time, the upstream and downstream supply chains penetrate each other, and the competition is becoming fiercer. Major panel makers have deepened communication with OEMs and consolidated cooperation with their customers by increasing investment in automotive display-related fields. According to Sigmaintell’s statistics, global shipments of automotive display for before market in the first three quarters of 2022 were about 130 Mil. (Only before-market), a YoY increase of about 6.9%. From the perspective of the competitive landscape of panel makers, the specific performance is as follows:

Tianma
With the gradual easing of orders affected by the domestic epidemic situation in Q2, Tianma’s global vehicle panel shipments in Q3 achieved a double YoY increase. The total shipments in the first three quarters were about 21.2 Mil., a YoY increase of about 10.0%. At the same time, with the support of the "2+1+N" strategy, Tianma continues to strengthen the core position of the automotive display business, invest in new production lines, accelerate the development and investment of cutting-edge new technologies such as Micro LED, and strengthen cooperation with customers. Consolidate its leading edge in the automotive display.

JDI
Against the backdrop of strong market demand for automotive displays, with the further popularization of the integrated cockpit, HUD, and other products on end models, and with the alleviation of material shortages in the supply chain in Q3, JDI shipments increased significantly in Q3. According to Sigmaintell’s survey data, automotive display shipments in the 2022Q3 were approximately 20 Mil., a YoY increase of approximately 20.5%, helping its automotive display business hit a new high. At the same time, as JDI withdraws from the mobile phone field, it will pay more attention to the production capacity and technology investment in the automotive display business in the future.

BOE
Relying on leading innovative display technology and huge production capacity advantages, BOE has developed automotive products in various technical aspects, including a-Si LCD, LTPS LCD, OLED, etc. They have achieved good cooperation With most new forces of car-making, and the shipments in vehicles still maintain rapid growth. In the first three quarters of 2022, the global shipments of display panels in the automotive market were about 23.83 Mil., of which about 16.21 Mil. are for before-market, a substantial increase of about 36.4% YoY. %, ranking third in the industry, with rapid growth.

AUO
Entering 22H2, with the gradual improvement of the automobile market, AUO shipped about 15.55 Mil. of automotive display in the first three quarters. Facing the aggressive strategy of mainland panel makers, its shipments have encountered considerable challenges, showing a downward trend. However, its product strategy has shifted to LTPS products with better profitability, and it has continuously increased the distribution of vehicle production capacity of the Kunshan LTPS LCD production line. LTPS automotive panel shipments accounted for about 35% of its overall shipments in Q3.

LGD
LGD shipped about 12.21 Mil. of automotive display in the first three quarters, a YoY decrease of about 13.4%. Under the strategy of pursuing high profits, the proportion of LGD's LTPS LCD vehicle product shipments has further expanded, and the Mercedes-Benz EQS mass production of high-end luxury models equipped with its OLED products will help it continue to maintain its market-leading position in OLED automotive products.

Nearly 70% of automotive display’s size of China Mainland NEV demand are more than 10 inches, accelerating the increase in the size of automotive displays.
With the help of automobile intelligence, as an important hardware facility for human-computer interaction, while the scale of automotive display continues to grow, the trend of large screens and multi-screens is accelerating. As one of the most important automobile markets in mainland China, the development speed of its automotive display is more obvious. According to Sigmaintell’s statistics, the demand for automotive display panels for passenger cars in mainland China in 22Q3 exceeded 12 Mil. , of which the demand for displays above 10 inches accounted for about 46.8%. Among them, the NEV‘s demand for automotive display panels contributed more than 3.2 Mil., accounting for 26% of the total demand, and the demand for 10-inch screens and above was as high as 67.8%, helping the overall market size of the automotive display to grow rapidly.

As the best carrier for intelligent vehicles, NEVs are more active in the use of screens. The scale of use of high-end display technology products such as AMOLED displays and Mini-LED BLU is also gradually expanding, and the development of product sizes is more rapid, driving the automotive market. The accelerated development of display towards high resolution, large size, and narrow bezels.

中文：

核心观点：
预计2022年全球前装车载显示面板出货量约为1.76亿片，同比增长约7.8%，单车搭载率约2.2片
大陆面板厂策略激进，外资厂商转向高端获利盘
大陆新能源汽车面板近7成需求在10英寸以上，加速车载显示屏尺寸增大

预计2022年全球前装车载显示面板出货量约为1.76亿片，同比增长约7.8%，单车搭载率约2.2片
根据群智咨询（Sigmaintell）的初步统计数据，2022年全球整车的销售规模约8020万台，同比基本持平。随着车规芯片短缺的现象逐渐得到缓解，全球汽车行业迎来复苏，销量明显好转，其中三季度，全球汽车销量约2030万辆左右，同比增长10.7%。
在移动互联成为基础设施的智能化时代，汽车行业正逐渐向智能手机靠拢。当前形势下新能源汽车正潜移默化地淡化传统汽车的概念，“第三空间”、“智能座舱”等新兴词汇逐渐进入消费者的眼球。群智咨询（Sigmaintell）数据显示，2022年全球新能源汽车销量首次超过1000万台，且新能源汽车的销量占比提升至超过10%，传统燃油汽车正全面转向电动和混动。

在终端汽车需求特别是新能源汽车的持续火爆带动下，车载显示屏的需求也迎来明显的增长。根据群智咨询（Sigmaintell）的初步统计数据，预计2022年全球前装车载显示面板出货量约为1.76亿片，同比增长约7.8%，单车搭载率约2.2片，同比上升约0.2个点。其中，2022年三季度全球车载显示面板前装市场出货约4550万片（仅前装），同比增长约10.3%。

大陆面板厂策略激进，外资厂商转向高端获利盘
伴随着其他应用需求的疲软，面板厂也更加注重车载显示业务，并且不断有新的面板厂加入，同时上下游供应链间相互渗透，竞争也逐渐趋于激烈。各大面板厂通过加码车载显示相关领域的投入，加深与整车厂间的交流，巩固其客户间合作。根据群智咨询（Sigmaintell）统计数据，2022年前三季度全球车载显示面板出货量约为1.3亿片（仅前装），同比增长约6.9%。从面板厂竞争格局来看，具体表现如下。

天马（Tianma）
随着受二季度国内疫情封控影响的订单逐步缓解，三季度天马（Tianma）全球车载面板出货实现同环比双增，前三季度合计出货约为2120万片，同比增长约10.0%，同时在“2+1+N”的战略支持下，持续强化车载业务的核心地位，进行新的产线投资，加快布局Micro LED等前沿新技术方面的开发与投入，加强与客户间的合作，巩固其车载显示方面的领先优势。

日本显示（JDI）
在强劲的车载显示市场需求背景下，随着集成座舱、HUD等产品在终端车型上的进一步普及，以及三季度其供应链材料短缺现象的缓解，日本显示（JDI）三季度出货量明显增长，根据群智咨询（Sigmaintell）调查数据，2022年前三季度车载显示出货规模约为2000万片，同比增长约20.5%，助其车车载显示业务营收创新高。同时随着JDI在手机领域的逐渐退出，未来将更加注重车载显示业务方面的产能和技术投入。

京东方（BOE）
京东方（BOE）依托领先的创新显示技术和庞大的产能优势，在包括a-Si LCD、LTPS LCD、OLED等各技术别方面均有车载产品开发，重点开拓新能源汽车市场,与国内众多新势力品牌均取得良好的合作，在车载出货量仍保持高速增长，2022年前三季度全球车载市场显示面板出货约2383万片，其中前装市场出货约1621万片，同比大幅增长约36.4%，位列行业第三，增速迅猛。

友达（AUO）
进入下半年，随着汽车市场的逐渐好转，友达（AUO）前三季度其车载显示面板整体出货约为1555万片，面对大陆面板厂的激进策略，其出货受到不小的挑战，同比呈现下降趋势。不过其产品策略转向获利更好的LTPS产品，不断加大昆山LTPS LCD产线车载产能的分配，其LTPS LCD产品占比保持稳定增长，其三季度LTPS车载面板出货约占其整体出货的35%。

LG显示（LGD）
LG显示（LGD）前三季度车载显示面板出货量约1221万片，同比下滑约13.4%，在追求高利润的策略下，LGD的LTPS LCD车载产品出货比重进一步扩大，并且随着奔驰EQS等搭载其OLED产品的高端豪华车型的量产，助力其在OLED车载产品方面继续保持市场领先的位置。

大陆新能源汽车面板近7成需求在10英寸以上，加速车载显示屏尺寸增大
在汽车智能化的助力下，作为人机交互的重要硬件设施，车载显示屏规模保持增长的同时，其大屏化、多屏化等趋势加速推进。中国大陆地区作为最主要的汽车市场之一，其车载屏幕发展速度更加明显，根据群智咨询（Sigmaintell）数据统计，2022年三季度中国大陆地区乘用车车载显示面板的需求规模超1200万片，其中10英寸屏幕以上搭载需求占比约46.8%。其中，新能源乘用车车载显示面板需求方面贡献超320万片，占总需求的26%，并且10英寸屏幕以上搭载需求占比高达67.8%，助力车载显示屏整体市场尺寸快速增长。

新能源汽车作为汽车智能化的最佳载体，在屏幕的使用上更加积极， AMOLED显示屏、Mini-LED背光等高端显示技术产品的使用规模也逐渐扩大，产品尺寸方面的发展更加迅速，带动车载显示屏向高分辨率，大尺寸化、窄边框等方向的加速发展。