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The automotive display has grown against the trend. In 22H1, the global automotive display panel shipped nearly 90 mil., a YoY increase of about 5.6%

In 22H1, the global automotive industry will continue to be affected by the shortage of automotive-required chips. At the same time, influenced by a convergence of factors such as the Russian-Ukrainian conflict and the impact of the epidemic lockdown in Changchun, Shanghai, and other auto industry clusters in mainland China, the production and sales of the global automotive market have further declined. According to Sigmaintell’s statistics, in 22H1, the global automotive shipment was about 37.66 million, a YoY decrease of about 10.7%. Although under the influence of many adverse factors, especially the lockdown of Shanghai in the second quarter, it severely impacted the shipment of global automotive displays, which also slowed down the pace of OEMs' demand for automotive displays.

However, with the development of the intelligent connected vehicle, especially NEV, ushered in explosive growth, the automotive display, as the window of human-computer interaction of smart cars, plays an increasingly important role in the user experience, which has driven the automotive display market to enter a period of rapid development. In the first half of 2022, the global sales of automotive displays will maintain a relatively high growth rate. According to Sigmaintell’s statistics, in the first half of 2022, the global shipment of before-vehicle-display panels was about 85.81 mil. (only before), a YoY increase of about 5.6%.

Following the trend of intelligence-connected vehicles, panel makers have increased their automotive business with their strengths and competed in new tracks.

According to Sigmaintell's survey data, the global shipments of automotive display panels in 22H1 are about 85.81 mil. (only before), a YoY increase of about 5.6%. With the help of intelligence-connected vehicles, as an essential hardware facility for human-computer interaction, the trend of the large-screen and multi-screen display is increasingly popular, and the scale and added value of vehicle display products are increasing. According to their advantages, major panel makers have adopted active diversification strategies, adjusted their production layout, and increased the exploration of the depth of display products in the cockpit. Recently, major panel makers have been deepening communication and cooperation with OEMs. Their efforts to increase investment in automotive display-related fields are stabilizing and expanding market shares and pursuing breakthroughs in high-value-added products such as complex modules.

From the perspective of panel maker competition, the specific performance is as follows:

Tianma

By readjusting the new "2+1+N" strategy, Tianma has positioned the automotive business as one of the company's two core businesses: strengthening the automotive business while continuously increasing investment in the automotive field and strengthening cooperation with OEMs. Tianma is accelerating the layout of the EV track. Although shipments in Q2 were significantly affected by the epidemic lockdown in Shanghai and declined month-on-monthquarter-on-quarter. With the strong market demand and its good customer base, Tianma's automotive display shipments in 22H1 will be about 13.6 mil., an increase of about 7.3% YoY, and continue to rank first in the before-market with a market share of 15.9%.

JDI

With strong market demand for automotive displays and growth in orders for products such as HUDs, JDI saw a significant increase in shipments in Q1, but in Q2, it was also affected by the sluggish shipments caused by the lockdown in Shanghai. According to Sigmaintell’s survey data, in the first half of 2022, the shipment of the automotive display is about 12.3 mil., a YoY increase of 12.3%, returning to second place in the before-market with a market share of 14.3%.

BOE

Relying on leading innovative display technology and huge capacity advantages, BOE keeps upgrading its smart cockpit solutions and insists on actively expanding strategic cooperation with OEMs. In particular, driven by the early accumulation of the EV market and the increase in the production of related customers, BOE has maintained rapid growth in automotive shipments. Its OLED, multi-screen, 27-inch and other large-size automotive products have received orders from customers and have been gradually mass-produced. In the first half of 2022, BOE's shipments of display panels in before market were 10.6 mil., a substantial increase of about 46.4% YoY. In addition, BOE still has a shipment of 4 million pieces in the after market, making it the fastest-growing display panel supplier in the automotive display market.

AUO

Affected by the off-season effect of the global auto industry in Q1, especially the unsatisfactory performance of the European market, following the impact of unfavorable factors such as the Russian-Ukrainian conflict in Q2, AUO's automotive display panel shipments in 22Q1 were about 10.1 mil., down 11.8% YoY. However, the proportion of its LTPS LCD products has increased significantly, accounting for about 31.7% of its shipments in Q1, which has helped its automotive business revenue to account for 14.0% of its total revenue in Q2.

LGD

Driven by abandoning the a-Si technology product market and pursuing high profitability, LGD continues to expand the proportion of LTPS LCD product shipments and increase the layout of large-size products. In the first half of 2022, the shipment of automotive display panels is about 8.26 mil., down about 13.0% YoY, but the proportion of its LTPS LCD has increased from 22% last year to 50%, and its high-end OLED automotive products still maintain the first market share.

Driven by supply and demand, the global penetration rate of LTPS LCD panels is expected to exceed 20%

From the perspective of the development trend of technical specifications of automotive display products, with the increased exploration in the cockpit, the automotive display is developing in the direction of high-resolution, large-sizes, narrow-frame, and touch-integrated screens. In addition, due to the continuous weakening of the demand for LTPS LCD panels in other applications such as smartphones, panel makers are actively promoting more capacity to shift to medium-sized applications such as automotive. Under the active promotion of panel makers such as LGD, JDI, Sharp, AUO, Tianma, TCL CSOT, etc. The shipment performance of LTPS LCD vehicle products was eye-catching, and the product penetration rate increased rapidly. According to Sigmaintell’s latest estimates, the global shipment of LTPS LCD vehicle display panels will be about 35.1 million in 2022, and the penetration rate will increase to about 19.6%.

According to Sigmaintell’s data, the global demand for before-automotive display panels will reach 180 million in 2022, a YoY increase of about 10.0%, and will maintain a compound growth rate of more than 6.0% in the next five years. In terms of the technical characteristics of the automotive display, the automotive display is an indispensable interactive window for the smart cockpit, and its technology is constantly improving. At present, the application layout of LTPS LCD automotive display panels has gradually formed a scale, and its development trend is very clear. In addition, for high-end display products such as AMOLED displays, Mini-LED BLU, and Micro-LEDs, major panel makers are also accelerating the development progress in the automotive field, and gradually achieving mass production, which will become the development direction of high-end automotive displays in the future.

中文：

2022年上半年，全球汽车行业仍然受到车规芯片短缺的持续影响，同时叠加俄乌战争等地缘政治和中国大陆地区长春，上海等汽车产业集群地受疫情封控的影响，使得全球汽车市场的生产和销售进一步走低。群智咨询（Sigmaintell）统计数据显示，2022年上半年全球汽车整车销量约3766万辆，同比下滑约10.7%。虽然在诸多不利因素的影响下，特别是二季度上海地区封控，对全球车载显示屏幕的出货造成较为严重影响，也使得整车厂对于车载显示屏需求的节奏有所放缓。

不过随着汽车智能化的发展，特别是新能源汽车迎来爆发式的增长，车载显示屏作为智能汽车的人机交互的窗口、在整车用户体验中扮演着越来越重要的角色，带动了车载显示屏市场进入快速发展的时期，2022年上半年整体销量仍保持较高的增长。群智咨询（Sigmaintell）的统计数据显示，2022年上半年全球前装车载显示面板的出货约8581万片（仅前装），同比增长约5.6%。

乘智能化之势，面板厂各凭己长加码车载业务，竞争新赛道

群智咨询（Sigmaintell）调查数据显示，2022年上半年全球车载显示面板出货量约为8581万片（仅前装），同比增长约5.6%。在汽车智能化的助力下，车载显示屏作为人机交互的重要硬件设施，其大屏化、多屏化等趋势加速推进，车载显示产品规模和附加值均在提升。各大面板厂根据自身优势，采取积极的多元化策略，主动调整自身布局，加大在座舱内显示产品深度上的探索。近期各大面板厂不断加深与整车厂间的交流合作，加码车载显示相关领域投入的举动，均在稳固和扩大市场份额的同时，也在追求复杂模组等高附加值产品方面的突破。

从面板厂竞争格局来看，具体表现如下。

天马（Tianma）
天马（Tianma）通过重新调整新的“2+1+N”战略，将车载业务定位为公司两大核心业务之一，强化车载业务，同时不断加大车载领域的投资，加强与整车厂间的合作，加快布局新能源汽车赛道。虽然二季度出货受上海地区疫情封控的影响较大，出货环比有所下降，但凭着市场需求的持续旺盛，以及自身良好的客户基础，2022年上半年深天马车载显示屏出货量约为1360万片，同比增长约7.3%，以15.9%的市场份额继续位列前装市场出货首位。

日本显示（JDI）
凭借着强劲的车载显示市场需求以及HUD等产品订单的增长，日本显示（JDI）一季度出货明显上涨，但二季度同样受到上海疫情封控造成出货不畅的影响。群智咨询（Sigmaintell）调查数据显示，2022年上半年车载显示出货规模约为1230万片，同比增长12.3%，以14.3%的市场份额重回前装市场销量第二位。

京东方（BOE）
京东方依托领先的创新显示技术和庞大的产能优势，不断升级智能座舱解决方案，坚持积极拓展与整车厂间的战略合作，特别在新能源汽车市场的前期积累，在相关客户增产的带动下，京东方（BOE）在车载出货量保持高速增长， 其OLED、多联屏、27寸等大尺寸车载产品均获得客户订单并已逐渐量产，2022年上半年车载前装市场显示面板出货1060万片，同比大幅增长约46.4%，另外在后装市场仍有400万片的销量，成为车载显示屏市场增长速度最快的显示面板供应商。

友达（AUO）
受一季度全球汽车行业淡季效应特别是欧洲市场表现不如预期的影响，叠加二季度俄乌战争的冲突等不利因素的影响，友达（AUO）2022年上半年车载显示面板出货规模约为1010万片，同比下滑11.8%,。但其LTPS LCD产品占比明显增加，约占其上半年出货的31.7%，助其车载业务营收也在不断提高，二季度占其总营收比例提升至14.0%。

LG显示（LGD）
在放弃a-Si技术产品市场，追求高盈利的策略驱使下，LG显示（LGD）不断扩大LTPS LCD产品出货比重，增加大尺寸产品布局，2022年上半年车载显示面板出货量约为826万片，同比下滑约13.0%，但其LTPS LCD的比重已由去年的22%提升至50%，并且其高端OLED车载产品仍保持市场第一份额。

供需共推动，LTPS LCD面板的全球渗透率有望突破20%

从车载显示产品技术规格发展趋势来看，随着在座舱内的加大探索，车载显示屏向高分辨率，大尺寸化、窄边框、触控一体式屏幕的方向发展。另外由于手机等其他应用对LTPS LCD面板需求的持续减弱，面板厂积极推动更多的产能转向车载等中尺寸应用，在LG显示（LGD）、日本显示（JDI）、夏普（Sharp）、友达（AUO）、天马（Tianma）、TCL华星（CSOT）等面板厂的积极推广下，LTPS LCD车载产品出货表现抢眼，渗透率快速提升。根据群智咨询（Sigmaintell）最新测算，预计2022年全球LTPS LCD车载显示面板出货量约3510万片，渗透率提升到约19.6%。

群智咨询（Sigmaintell）的数据显示， 预计2022年全球前装车载显示面板的需求规模将达到1.8亿片，同比增长约10.0%，未来5年也将保持6.0%以上的复合增长率。从车载显示屏技术特点上来讲，车载显示屏作为智能座舱必不可少的交互窗口，其技术也在不断提升。目前LTPS LCD在车载显示面板方面的应用布局已逐渐形成规模，其发展趋势是十分明确的，另外，针对AMOLED显示屏、Mini-LED背光、Micro-LED等高端显示产品，各大面板厂也在加快在车载领域的开发进度，并逐渐实现量产，未来将成为高端车载显示发展的方向。